Newspaper executives often hold up Spotify as a shining example of success in a subscription-based model.
However, this admiration rests on a flawed comparison. Newspapers and Spotify aren’t comparable; rather, Spotify’s business model is more akin to that of an aggregator.
Data suggests U.S. press readers are canceling subscriptions. Jack Marshall’s ‘Toolkits’ reveals insights.
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O Reuters Digital News Report 2023 sobre Portugal realça a luta dos media portugueses para encontrar um business model de sucesso. Porque é que apenas 11% dos Portugueses paga por notícias online?
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Discover the rise of micropayments in the news industry, serving both readers and publishers. These innovative payment models drive the industry forward, combat information inequality, and offer consumers access to content across multiple news brands.
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69% of readers avoid websites from which they had been banished by a paywall.
Where is the problem?
The fixation on the “success” of the NYT subscription model brings to mind the Titanic orchestra. Publishers keep the party running, yet the boat is sinking. Fast.
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Churn is a fate for all publishers and for all businesses. yet it is possible to make money with ex-subscribers!
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Sísífo was condemned by the Gods to take a big rock up to the top of a mountain…
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Some relevant numbers regarding Paperview and the new Business Models for the Press.
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The absurdly low prices for subscriptions that are being practiced by most of the online press, whether in Portugal or abroad, are true dumping strategies
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