As publishers look to diversify revenue streams, they are continuing to struggle to grow their digital subscription businesses.
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Category: BUSINESS
Como a falência da Trust in News revela erros estratégicos
A falência da Trust in News ilustra as falhas de uma política centrada exclusivamente em assinaturas. Apesar do alto tráfego, não exploraram alternativas como o Paperview. Hoje, a maioria dos leitores não assina jornais que aprecia, e a insistência em um único modelo só levou ao insucesso. É necessário diversificar para gerar valor.
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Washington Post pondera micro-pagamentos
O Washington Post pondera micro-pagamentos. Paperview permite micro-pagamentos monetizando leitores não subscritores.
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The Spotify Illusion
Newspaper executives often hold up Spotify as a shining example of success in a subscription-based model.
However, this admiration rests on a flawed comparison. Newspapers and Spotify aren’t comparable; rather, Spotify’s business model is more akin to that of an aggregator.
Le Blendle Reality Check : Démystifier les mythes sur les micropaiements
Blendle est souvent cité comme exemple de la raison pour laquelle les micropaiements ne fonctionnent pas, mais remettons les pendules à l’heure. Il y a deux idées fausses dans cette affirmation qui doivent être abordées.
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In journalism as in other markets, quality pays off
Quality pays off in journalism and beyond. The Guardian’s success proves readers willingly pay for good journalism.
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40 years late, Orwell’s 1984 is now
In a world of upheaval, dictators and corporations disrupt privacy, manipulate elections. Populism, corruption, and inequality thrive. Press, hindered, struggles with an unsustainable model.
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Your Subscription Might Be on the Chopping Block
Data suggests U.S. press readers are canceling subscriptions. Jack Marshall’s ‘Toolkits’ reveals insights.
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A imprensa não se pode atrasar
A recente decisão do TikTok de partilhar com os media 50% da facturação feita com os anunciantes é uma forte ameaça para um sector cujo alcance já está depauperado.
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The Blendle Reality Check: Debunking Myths about Micropayments
Blendle is often cited as an example of why micropayments don’t work, but let’s set the record straight. There are two misconceptions in this claim that need addressing.
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