Newspaper executives often hold up Spotify as a shining example of success in a subscription-based model.
However, this admiration rests on a flawed comparison. Newspapers and Spotify aren’t comparable; rather, Spotify’s business model is more akin to that of an aggregator.
We will attend Mather Economics’ 2023 Media Revenue Symposium, in Atlanta.
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The fixation on the “success” of the NYT subscription model brings to mind the Titanic orchestra. Publishers keep the party running, yet the boat is sinking. Fast.
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Sísífo was condemned by the Gods to take a big rock up to the top of a mountain…
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The absurdly low prices for subscriptions that are being practiced by most of the online press, whether in Portugal or abroad, are true dumping strategies
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Mastercard’s instructions have already arrived to comply with the new rules that finally establish a little ethics in a business so often hidden and forgotten: automatic renewals of subscriptions.
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